Wait…I bought two new red lipsticks? Whuutt.
Having a darker hue hair wise, I’ve started to embrace the red lip recently after shunning it during my pink haired days. L’Oreal have recently added to their Color Riche Collection Exclusive range with the Pure Reds collection and naturally I picked up two of the four shades. Naughty.
I have one of the nude collection lipsticks – Julianne’s nude and I really enjoy wearing that on a day where I just feel like slapping on some lipstick and not really having to worry about it. I really like the formula which is on the satin side and the scent is strangely, really nice too. Hello Parma Violets!
Thankfully, these latest editions have the same lovely scent and a slightly matte finish which I love!
First up is Julianne’s Pure Red, a slightly pinky, almost orange toned bright red that is probably my favourite of the two. It’s extremely wearable and a nice transition shade for those ladies, like myself who find themselves in a pink rut.

I also picked up Blake’s Pure Red, which is the rubiest (not even a word) of all the reds. This is very much a Snow White kinda shade and it’s perfect for the colder, darker months.
The wear time on these is really good, especially for a drugstore brand – it wears down well to leave a pretty darn opaque stain on the lips. For a matte shade, they’re nicely hydrated and super comfortable on the lips too!
Definitely worth a look if you’re into reds and mattes!
Which red do you prefer?

Love, Kate xo
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