images courtesy of Estee Lauder.
Last week, Kendall Jenner was announced as the new face of iconic cosmetics brand, Estee Lauder. For any woman that’s an amazing honour, but at just 19 years old that’s pretty darn spectacular.
For me, I think Kendall and Estee Lauder are a great fit – why? Sure Kendall comes from the biggest reality family out there and sure she’s just 19 years old but this is a smart move by EL. Kendall has a huge social media following and has fast become one of the most sought after young models out there. I remember watching an episode of Keeping Up With the Kardashians a while back when Kendall was starting out as a model and now it’s absolutely crazy to think she’s doing campaigns for Givenchy and is now thought to be the new face of Chanel.
Kendall has a great, effortless look and whilst she remains youthful she has an air of sophistication about her that mixes with the timeless look of Estee Lauder. Of all the brands under the EL umbrella, it’s the titular brand that isn’t as edgy as others such as MAC, Smashbox etc. This signing of Kendall, in a world where Social Media has such an impact, will launch the brand to a whole new audience and I have no doubt, give it a huge boost.
I’ve used quite a few EL products over time but they’re never instantly the brand that comes to mind when I discuss my favourites and it’s not because I don’t love the brand – I do. I just find myself drawn to more edgy, contemporary brands like NARS and MAC with their beautiful, artsy campaigns and sleek black packaging with stunning shades hidden beneath.
I’m sure a few people have “boo-hooed” at the news of Kendall becoming an Estee Lauder girl due to who her family is but I think it’s a great marketing move and time will show that it was the right move to make.
What do you make of the announcment?
Love, Kate xo
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