Elle Magazine introduces Benefit Roller Lash Mascara

If you’re an avid reader of Elle Magazine, you may already be aware that the March Edition (with the beautiful Keira Knightley) comes with a free Benefit Mascara.

Now, this is something that has been done before but this time with a twist – the mascara is brand spanking new and not available on counter yet!
Meet Benefit Roller Lash* the newest addition to their already super successful mascara line. They’re Real is the biggest selling mascara in the UK and has sold countless tubes since it’s launch a couple of years back. With all mascaras, there’s never a ‘one size fits all’ as everyone’s lashes are completely different and our needs are different. Being a fine, straight lashed girl like myself, that’s where Roller Lash comes into play.
Mimicking the effect of hair rollers, this mascara is aimed at those for whom They’re Real didn’t quite fit. The brush is curved to allow the lashes to curl themselves with the mascara rather than using lash curlers. The formula is a lot wetter and lighter to avoid overwhelming the lashes and it can be layered for a more intense, fluttery look.
I will be reviewing the mascara over the next month or so weigh it up for you but in the meantime you can get your hands on the deluxe sample in this months Elle Magazine which is on sale for just £4.00.
The full sized mascara will be launching at the end of February and will retail for £19.50.
Have you picked up Elle yet?

Love, Kate xo
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